A Sure Way To Make Any Sale

November 21, 2011

There are millions of people in our world looking to sell something. It could be a hot new product, homes, cars, or whatever else you can think of. Some seem to sell with ease, while others seem to struggle. If only there was a magic formular to make it easy.

The more I read, the more I see that there actually is a way to dramatically increase your sales. Before I discuss it, I will say that it applies to more than just the selling of things or services. For example, I am a teacher, and I need to “sell” the importance of the subject I teach. Pastors need to be credible in order to share the Christian message effectively. Anywhere in life, people need to sell themselves or something to be effective.

So here’s the magic formula. The more people like you, or the more they can relate to you, the greater your success will be. I was inspired to write this from a story by Gary Hanley called “The Window Salesman”. It is a story about a window salesman who is brand new to the field. His first assignment is to sell windows to a high-class invidual in the richest part of town. What a first assignment! He takes it on, though nervous and feeling inept. He arrives, and is welcomed by the prestigious older lady. He stays for 3 hours, drinking her tea and politely listening to her old stories. As it turns out, she buys thousands of dollars of windows from this new salesman after he barely said a word. The crazy thing is, she was approached during the week by about 6 other salespeople with much more experience and pizzaz than this guy. Even crazier, is that they all offered a lower price than this gentleman did.

How does something like that happen? As the author of the story says, it was the rookie salesman’s courtesy, attitude, politeness, and likeability that closed the sale. It was not sales-hype, low prices, or benefits. That, my cherished readers, is the magic formula for selling goods, services, or ourselves. The more we demonstrate those qualities of courtesy, positive attitude, politeness, and likeability, the more we will succeed in anything. People will buy from us, we can effectively teach, and we can positively impact people. Contrary to what some people still believe, those little things still count, and still make a dramatic difference. Let us take the example of this window salesman, and be our best towards other people, and make them feel appreciated. You will be blessed as a result.

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